The Art of Networking: Building Relationships That Matter

Today, I found myself thinking about networking and what it really means. For the longest time, I used to picture networking as this stiff, formal thing—awkward handshakes, small talk that doesn’t go anywhere, and walking away with a pile of business cards you’ll never look at again. But as I’ve grown, I’ve realized that networking isn’t about any of that. It’s about building real relationships—connections that feel meaningful and actually matter.

Looking back, my best networking moments didn’t happen at big events or mixers. They happened over coffee, in unexpected conversations, and even in quick chats on social media. It’s about finding that spark of common ground, offering something of value, and genuinely caring about the person in front of you. That’s what makes it feel real.

Quality Over Quantity

One of the biggest lessons I’ve learned is that you don’t need to know everyone. For a while, I thought the goal was to meet as many people as possible. I would show up to every event, try to introduce myself to everyone in the room, and then leave with a pocket full of business cards. But honestly? Most of those connections didn’t go anywhere. They were surface-level at best.

The real magic happened when I slowed down and focused on building deeper connections with just a few people. It’s not about the size of your network; it’s about the strength of the relationships in it. I’d much rather have a handful of meaningful connections than a massive LinkedIn network full of strangers. Those deeper connections have opened doors, offered support, and made all the difference in my journey.

Being Intentional and Authentic

What I’ve come to love about networking is the opportunity to truly connect with people. It’s not about pitching yourself or trying to “get” something from the other person. It’s about being curious and genuinely interested in their story. One question I love to ask when meeting someone new is, “What’s something you’re really excited about right now?” It’s such a simple question, but it always leads to meaningful conversations.

I’ve also realized that networking is a two-way street. It’s about finding ways to offer value, whether that’s sharing a resource, making an introduction, or just being a sounding board for someone’s ideas. When you approach networking from a place of generosity, it feels so much more natural and rewarding.

Following Up and Staying Connected

One thing I’ve had to work on is following up. It’s so easy to have a great conversation with someone and then let it fade away because life gets busy. But I’ve learned that the little gestures—a quick thank-you email, sharing an article they might find interesting, or even just checking in to say hello—go a long way in keeping relationships alive.

Staying connected doesn’t have to be complicated. Sometimes it’s as simple as sending a quick message to say, “Hey, I saw this and thought of you.” Those small moments of connection can strengthen a relationship over time.

The Long Game

Networking isn’t something you can rush. It takes time to build relationships that are genuine and meaningful. I like to think of it as planting seeds. Some connections grow quickly, while others take years to develop. And that’s okay. The important thing is to keep showing up, being intentional, and staying authentic.

I’ve also learned to let go of the idea that every connection has to “go somewhere.” Sometimes, the best relationships start with no agenda at all. You meet someone, you click, and over time, the relationship evolves naturally. Those are the connections that often surprise you in the best ways.

Reflecting on What Matters

At the end of the day, networking isn’t about the number of people you know. It’s about the quality of the relationships you build. It’s about finding people who inspire you, challenge you, and help you grow—while doing the same for them. When I approach networking with authenticity and curiosity, it stops feeling like a chore and starts feeling like an opportunity to connect and grow.

Today, as I reflect on my journey, I’m reminded that networking is about so much more than contacts or business cards. It’s about showing up as yourself, being open to others, and letting those connections unfold in their own time. And honestly? That’s where the magic happens.

April

I empower mothers and advocates to lead and make a difference.

MBA, school board candidate, and community leader. - April Guerra

http://www.aprilguerra.com
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